FROM CANVASSING TO THE CAPITOL

BATTLE PLAN

Over 3 MILLION direct voter contacts.

Our efforts spanned eight campuses across the state of Florida, where we built grassroots momentum through in-person organizing, peer-to-peer digital engagement, and targeted social media campaigns. By mobilizing students and young voters through these coordinated efforts, we maximized our reach and impact, ensuring that millions of Floridians were informed, engaged, and empowered to participate in the electoral process.

This fight is not over.

Field Program

Last cycle, over 30 FFL Campus Organizers knocking doors, canvassing, hosting events, and operating turn-out-the-vote golf carts.

But we're not done. Our team continues to knock doors and canvass our campuses every single week.

Direct Contact

Digital outreach will expand after a successful 2024, where targeted texts and social media ads reached over 3 million impressions with an 85% open rate.

Now, we’re also growing with a weekly newsletter and original social media content to keep young voters engaged, informed, and ready to take action. Through compelling storytelling and shareable content, we’re building a lasting movement to drive youth turnout and political engagement.

"My favorite part of the program was voter registration and gathering all of the ‘I voted’ pictures.

It was really moving for me to see all my friends and family having completed their civic duties. It was also very heart warming registering my freshly turned 18 friends back at home.”

Alina, Digital Ambassador